Z Guild

http://www.mmorpg.com/newsroom.cfm/loadNews/23399

Several key facts about Star Wars: The Old Republic have emerged according to the latest information released to investors and stockholders by Electronic Arts in preparation for the Q3 2012 investor's conference call.

* Over 2 million SWTOR units were sold in just over a month

* SWTOR has 1.7 million active subscribers. "The majority of these subscribers are paying customers already." Eric Brown

* Metrics on engagement: 1 million users log in per day staying in game for 4 hours per day

* Server performance and stability exceeded expectation with 99.5% up time outside schedule maintenance.

* Grow subscribers with frequent content updates

* Another major update larger than the first coming in March

* Q3 2012 fiscal revenues are higher than Q3 2011 driven by the successful launch of SWTOR

* Net revenue for PC titles, including SWTOR, is up significantly over Q3 2011

* "Fastest growing subscription MMO in history," John Riccitiello

* EA shipped SWTOR units in December that were slated to ship in January, well ahead of schedule, and led to an increase in revenue in Q3 2012

* SWTOR drove most of the digital increase by Origin

* 40% of the sales of SWTOR came through Origin, numbers that were not shown in overall numbers of sales until now

* Increased marketing funds will be spent on SWTOR to take advantage of the momentum of the game's success to date. Ready to launch a major mass market television campaign and cross promotion with "Star Wars: The Phantom Menace 3D" which comes out in February.

* "SWTOR will be an important factor in next year's results (fiscal 2013)." Eric Brown.

* PvP upgrades and expansion packs in the works

* Looking at the Asian market, Australian/New Zealand market sales expansion with more information to be released in the coming weeks and months.